Skip to content
Dahiya Decodes - digital growth and ecommerce agency

Work & outcomes

Proof should be specific enough to question.

We present the business context, the work and the measurement period - without turning one result into a universal promise.

Ecommerce optimisation · UK retailer

Sales more than doubled while sessions fell.

A comparison of the first 11 days of two consecutive months showed a stronger quality of visit and a materially better buying outcome.

SEOConversionMerchandisingAnalytics
Total store sales£2,340.63 → £5,902.22+152%
Orders28 → 58+107%
Site conversion rate1.02% → 2.35%More than doubled
Total sessions2,744 → 2,465-10%

The signal

Traffic volume alone did not explain the sales change. Fewer sessions produced substantially more orders, which pointed to better traffic quality and stronger onsite conversion.

The search contribution

Google Search revenue increased from £842.74 to £2,549.52. Search orders rose from 14 to 23, while search average order value moved from £60 to £111.

The responsible conclusion

The reporting period shows a meaningful improvement, but it does not isolate every contributing cause. We use the result to guide deeper analysis and the next test - not to promise identical performance elsewhere.

Figures are rounded in prominent displays and retain full values in the supporting text. Client identity is withheld.

What a useful case study includes

Problem → intervention → comparison → business meaning.

As more work is completed, this page is designed to grow with properly documented cases. Each one should name the period, metric source and limitations. That makes the proof more credible and more useful to a prospective client.

Your baseline comes first

Let’s understand what your numbers are really saying.

Request a free audit →