Automate Your WooCommerce Google Merchant Center Product Feed

Dahiya Decodes Google Merchant XML Feed is a WooCommerce plugin built to generate and maintain a Google Merchant Center compatible RSS 2.0 XML product feed directly from your WordPress store.

Instead of manually rebuilding product files every time you change a price, stock level, product description or variation, the plugin keeps a dedicated Merchant feed available from your website and schedules refreshes after relevant catalogue changes. A daily rebuild also runs as a fallback.

Key Features

Live Google Merchant XML feed: Creates a public google-merchant-feed.xml endpoint for your WooCommerce catalogue.
Automatic refresh after catalogue changes: Product edits, price changes, stock updates, variation changes and Merchant metadata changes trigger a feed refresh workflow.
Daily fallback rebuild: Includes a daily WP-Cron rebuild to help keep the feed current.
WooCommerce variation support: Published variations can be exported as individual Merchant offers with a shared item group ID.
Advanced product data: Supports price, sale price, availability, images, brand, GTIN, MPN, condition, Google product category, product highlights, product details and more.
Additional Merchant attributes: Supports mobile links, availability dates, expiration dates, color, size, gender, material, pattern, age group, multipack, bundles, unit pricing, energy fields, video links, 3D model links and cost of goods sold when applicable.
Per-product Merchant controls: Adds a Google Merchant Feed section to WooCommerce products for Merchant-specific overrides and additional data.
Feed validation safeguards: Products missing core data such as price, title, landing page or main image are skipped and recorded in build warnings.
Shared-hosting friendly: The plugin does not require PHP XMLWriter.
WooCommerce compatibility declarations: Includes compatibility declarations for WooCommerce custom order tables and cart/checkout blocks.

How It Works

Install and activate the plugin in WordPress.
Open WooCommerce → Google Merchant Feed.
Review your default brand, Google product category, target country and shipping settings.
Build the XML feed.
Add the generated feed URL as a product data source in Google Merchant Center.
Continue managing products normally in WooCommerce while the plugin refreshes the feed after relevant catalogue changes and on its daily fallback schedule.

Product Data Supported

The feed can include product ID, title, description, availability, availability date, expiration date, landing-page link, mobile link, main image, additional images, regular price, sale price, sale dates, identifier status, GTIN, MPN, brand, Google product category, WooCommerce product type, product highlights, technical product details, condition, apparel attributes, bundle and multipack data, unit pricing, energy efficiency data, variation grouping, video links, 3D model links, cost of goods sold and shipping data.

Technical Requirements

WordPress 6.4 or later
PHP 7.4 or later
WooCommerce 8.0 or later
Plugin version: 1.0.0
WooCommerce tested up to: 11.1

Ideal For

WooCommerce stores, ecommerce agencies, catalogue managers and merchants who want a direct XML product feed for Google Merchant Center without manually recreating their product file after routine catalogue changes.

Important

This plugin generates and maintains product-feed data. Google Merchant Center independently evaluates account eligibility, product eligibility, landing pages, policies, business information, product identifiers and other requirements. Installation of the plugin does not guarantee Merchant Center approval or ad eligibility.

Google Merchant feed

Google Merchant Center XML Feed Plugin for WooCommerce – Automatic Product Feed Sync